The next time a CEO or CIO comes to you looking for an innovative solution to
an intractable business problem, you might want to remember the example set
by the Medusa jellyfish and the snail.
In his essay "The Medusa and the Snail" (from the book of the same name),
biologist and author Lewis Thomas demonstrated how innovative forms of
cooperation offer a better way for organisms to propagate than simple
competition. To make his point, Lewis wrote about the symbiotic relationship
between a jellyfish and a snail. At various points in their interconnected
life cycles, the jellyfish and snail must feed off each other in order to
reproduce. Somehow, over a period of eons, these two species evolved this
unique relationship of mutual dependence and mutual benefit to ensure the
proliferation of both species.
You can see a similar form of innovative cooperation taking shape... (more)