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Mike Bellissimo

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The next time a CEO or CIO comes to you looking for an innovative solution to an intractable business problem, you might want to remember the example set by the Medusa jellyfish and the snail. In his essay "The Medusa and the Snail" (from the book of the same name), biologist and author Lewis Thomas demonstrated how innovative forms of cooperation offer a better way for organisms to propagate than simple competition. To make his point, Lewis wrote about the symbiotic relationship between a jellyfish and a snail. At various points in their interconnected life cycles, the jellyfish and snail must feed off each other in order to reproduce. Somehow, over a period of eons, these two species evolved this unique relationship of mutual dependence and mutual benefit to ensure the proliferation of both species. You can see a similar form of innovative cooperation taking shape... (more)